Large-scale Surveys
Qualitative research tells you what's happening, but not how widespread it is. I help teams build the quantitative foundation that makes related research more focused and decisions more confident.
Large-scale surveys that give teams a quantitative foundation for confident decisions and sharper qualitative research.
- Rigorous survey design that measures what it's supposed to measure
- Validated usability scales that make findings comparable across studies
- Quantification of user needs, behaviours, and usability trends
- Segmentation by persona, cohort, or user group
- Statistical analysis and reporting
Design for measurement integrity
A small wording change can undermine an entire study. I design surveys with meticulous attention to what is actually being measured.
- Define research questions tied to specific product or design decisions
- Select and apply validated usability scales where appropriate
- Follow best practices in question wording, order, and structure to encourage high response rates and quality
Run and analyze the survey
Surveys paired with web analytics and prior research tell a more complete story than either can alone.
- Conduct statistical analysis to identify trends, patterns, and segment differences
- Cross-reference findings with web analytics and other quantitative data sources
Shape what comes next
Valuable survey data enables confident decisions in product directions and further research strategy.
- Use findings to inform preliminary product and design decisions
- Identify potential pain points to probe further in interviews or usability studies
- Cross-reference survey themes with qualitative findings to build confidence across methods
- Survey instruments built on validated usability scales
- Statistical analysis reports with segmented findings
- Preliminary product and design recommendations