Usability benchmarking

Benchmarking only works if the measures are worth repeating.

• Longitudinal usability benchmarking frameworks tailored to your product ecosystem
• Standardized KPI definitions, including task success rates, abandonment metrics, time-on-task analysis, and user flow efficiency
• Competitive benchmarking studies comparing products against previous designs and competitors
• Executive-ready performance briefs with insights and recommendations

Design decisions that connect to outcomes you can actually track.

• Measurements of product changes and competitiveness over time
• ROI demonstrations for leadership, product teams, and stakeholders
• User-centred priorities anchored to decisions and roadmaps

Align on success

The right metrics come from the team, not the methodology.

• Identify success indicators tied to organizational goals
• Recommend metrics that are measurable and worth measuring
• Pull in metadata from other departments to support usability test results

Design for rigorous data collection

Good benchmarking data doesn't happen by accident.

• Craft task-based studies focused on user behaviours with recent design changes
• Recruit participants who match key persona characteristics
• Launch scalable and repeatable unmoderated usability tests

Trend analyses and insights

One data point isn't a benchmark.

• Conduct descriptive and inferential statistics to identify key differences between products
• Leverage website metadata to supplement and contextualize results
• Analyze session recordings for added context on usability challenges

What this looks like when it lands with stakeholders.

• Executive scorecards showing key usability metrics related to business metrics
• Quarterly trend reports across releases with year-over-year comparisons
• Granular performance monitoring for different user segments and study periods